Emir Saldierna is an author and lead user experience researcher at Just Creaitive. In addition to holding a master's degree in Information Architecture & Knowledge Management with an emphasis in User Experience Design, he is a certified usability analyst through Human Factors International and UX Certified from Nielsen Norman Group. His skills range from user research, interaction design, digital strategy, conversion rate optimization (CRO), and usability testing. He is a board member of UXPA Cleveland and Better World Day. In addition to holding a master's degree in Information Architecture & Knowledge Management with an emphasis in User Experience Design, he is a certified usability analyst through Human Factors International and UX Certified from Nielsen Norman Group. His skills range from user research, interaction design, digital strategy, conversion rate optimization (CRO), and usability testing. He is a board member of UXPA Cleveland and Better World Day.